Hiroyuki Fujita’s vision of this years autumn

Fujita was born in Shimane, a rural area in Japan where he opened up his 3rd own store named ‘KIKUNOBU’. Tokyo and Osaka are the other two stores where he sells exclusively his own garments since 2007. ‘JieDa‘ grows slowly but steady and enjoys internationally recognition. The Japanese brand banks on cozy oversized garments for next autumn, winter season. We are drawn to the redheaded models presented in this lookbook as well as to these impressive images.